Your Internet Marketing Adventure 6 – Staying the Course
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Focus
The internet lifestyle is advertised everywhere as allowing you to own and run your own business from the comfort of your own home. This is true but this can also bring on another problem.
For some people, being at home and not having someone looking over you can lead to many distractions taking away from the time you actually spend on your business. Whilst for many, the drive is there to make your business whatever the cost, sometimes; you can have those days where you are at a loss to what to do. Perhaps some of the things you are trying are not working, or you were expecting much better results than you actually achieved. This can be discouraging for anyone and the temptation can be there to not put in as much work the following day because you can start to allow your mind to start wondering and you start to self justify doing other things, or even to the point where you say ‘well I will put in twice as much tomorrow’ so today I just won’t do anything.
This isn’t uncommon, but it is an important time in your Internet Adventure, because it can then become a downward spiral, where tomorrow never comes and suddenly weeks have passed and you haven’t done anything that you needed to do in order to really move your business forwards.
As with anything, there are only so many hours that you can productively sit at your screen and do what is necessary to move your Internet business forwards. Depending on whether you are doing it full time or as a side line to see whether or not it really is something you can turn into a living, you have to remain focused, organized and dedicated.
As a suggestion, when you are working at home, is to break up your day into 40 minute – 1 hour solid sessions of dedicated profit making activities. When you first try this, you will find it very hard, as you will have e-mails coming in, or the phone will ring, or you need the bathroom, a drink or something. But you can put all these things off for an hour – honestly! After your 40 minutes or 1 hour, then give yourself 15-30 minutes break, go to the bathroom, make a drink or a snack, put the washing on and return any missed calls or e-mails. By doing this, you really focus on the business activities that you need to get done during a day and you’ll find that in actual fact you are probably more productive working from home that you are or were in an office environment where distractions are coming at you from every angle and it’s much harder to get away from. It takes self discipline and focus, but if you break up your day in a sensible manner, you will see just how much you can achieve and still have time to do all the other daily chores that don’t go away just because you decided to start an online business from home!
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Do You Miss Your Co-workers?
People who work at home often remark that they get to avoid the office politics. But a lot of people actually miss the ability to talk things over with co-workers. By developing relationships with people who can understand what you go through in a day, you can better cope with stress and get great advice as well. Just because you work for yourself at home doesn’t mean you can’t have a virtual team to work with. Working alone can be isolating and lonely and even an hour a week of networking can make a massive difference to you in terms of motivating you toward success.
Benefits of a Team
A team of people, especially if many of those people are more experienced than you are, can help you avoid costly mistakes in your online business. They can also share leads, help you learn about technology tools that could help you in your business, and help you learn how to take advantage of many of the free tools that are available as well as help you overcome common business problems that new online entrepreneurs face. A team mentality when you want it—but without the office politics often associated with working for someone else—can be the perfect scenario for the self-employed online entrepreneur.
Choosing a Team
If you want to join a team, you’ll want to find the right team of people who are like-minded and have the same value system as you do. There are a lot of black hat internet marketers out there who are willing to take your money to mentor you but the results probably won’t: a) bring you the results that you want long term and b) may leave a bad taste in your mouth because of the kinds of tactics they use. When looking for an online mentoring or networking group to help you grow your business, you’ll want to learn from experienced marketers who have a high level of integrity and ethics.
The Jeremiah 2911 team offers weekly webinars that are very valuable to online entrepreneurs. Not only can you learn about techniques that could help you grow your business but you’ll also be able to network with a group of likeminded people who are dedicated to helping people achieve success with integrity and without filling them with the hype that’s so often associated with the internet marketing profession. Whether you miss the team work environment or not, you should definitely take advantage of networking with other marketers to help you gather intelligence on new techniques for success. Learn more about the Jeremiah 2911 Team and webinars.
5 Powerful Reasons WHY Niche Content Sites Are Being Considered The Way To Go
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“Content Is King”… and will remain ‘King’ for as long as the Internet exists and is for this very reason WHY you’d be smart to build a network of these sites for yourself to profit from for years to come.
Let me ask you this… “What do most people go online for?”
If you said “INFORMATION” - then you are absolutely right.
And besides, that IS and always will be the Internet’s primary purpose and will always be one of the main reasons why people come online to search for.
So, with that said, you should now have a good idea as to why Niche Content Sites are the way to go if you are looking to build a network of sites that will produce a nice residual income for years to come and will steadily grow over time on there own all by using other peoples content and products.
Now that you have the idea, for the rest of this article I’d like to share with you my 5 TOP reasons you should seriously think about building your own network of Niche Content Sites of your own, and then at the end will reveal to you a few examples of what kinds of Niche Content Sites you can build.
Reason #1. Search Engines absolutely love them.
If you don’t know by now Search Engines love content and what do Niche Content Sites contain? That’s right… Content.
The more content you have to offer, the more pages you’ll get listed within the search engines, which then gives you more exposure to your target audience from within the search engines and more chances for you to profit, which I’ll explain in more detail in a few minutes.
Point being, this is a great way to grow your business and give your audience what they’re looking for all at the same time, Plus… to get the Search Engine spiders to return for regular indexing.
Reason #2. Your Niche Content Sites will grow effortlessly.
Content is literally the FUEL that powers the net and even more so is one of the most effective ways to grow your own business online.
What I mean by that is there are literally thousands of content publishers out there on the web looking for places to submit their content for publication. So depending your niche, you will always have an abundance of content to continually grow your network of Niche Content Sites no matter who your target audience is.
I will also be giving you some examples of some Niche Content Sites towards the end of this article to give you some idea of what to expect.
Reason #3. The information is targeted towards your Niche.
Niche Content Sites are just as the name depicts and even more so the information inwhich they contain primarily target your target audience and feed their hunger for information.
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Remember what I mentioned earlier about why people come online in the first place.
Your simply giving them what they ready want and making a profit from it at the same time which I’ll explain in more detail in the last two segments of this article.
Reason #4. Get paid for other peoples work.
With the rising popularity of Google’s Adsense program and the profits that can be made from other peoples content using Google Adsense, this gives people all the more reason to build a network of Niche Content Sites because of the residual income you can make through Google’s Adsense program.
The trick is this… the more pages you have listed, the more opportunity you have to generate BIG Google Adsense cheques, all from someone else’s work.
Pretty COOL!
Reason #5. Get paid through targeted affiliate programs.
Want to get paid between 30 - 70% again by offering targeted affiliate programs about the content within your Niche Content Sites?
That’s right, get paid for referring other peoples products that directly reflect the content inwhich your Niche Content site offers and what your target audience is looking for.
By having a Niche Content Site with targeted content, this gives you a great opportunity to help Pre-Sell your target audience to want to get more information, Information inwhich they have to ‘Pay For’ which is where the targeted affiliate program you choose comes into play.
Now… are those 5 reasons enough for you to get started with your own network of Niche Content Sites?
Only you can answer that question.
It’s reason enough for me, and the real cool thing is you don’t have to produce any of the content yourself and you can use other peoples products to make a profit, Plus… Google Adsense.
Just imagine what a network of 30 to 50 of these sites would bring in.
I could ramble on but I think you get the picture.
Before I go though I said I would give you a few examples of what a Niche Content Site might be so here are the two I would get started with - Article Directory or a Niche Blog.
Article Directories will target Multiple Niches where as Niche Blogs will only target One.
So, you have a choice. Now, all you have to do is make a decision.
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Taking Care of Your Debt Situation
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You can determine a financial emergency once you
experience a situation that can render you moneyless,
homeless or without any important property. You should
differentiate this kind of emergency from a
threatening phone call or letter from a bill
collector.
When experiencing such emergency, it is crucial to act
immediately and begin by contacting the creditor.
Doing so enables you to work out a temporary solution,
which can help you keep your properties. However, it
does not always work and if so, getting in touch with
your lawyer to negotiate with the creditor is helpful.
Face the Problem
The common misconception in debt problems is “the less
you know, the less it hurts”. However, you must learn
how to face your debt problems. You must be able to do
this since rebuilding and repairing the credit will
not take place when you do not know exactly where your
money goes or where it must go instead.
Although it is not harmful to overestimate your debt,
it is always beneficial to know how much money you
really owe. You can do this by taking a look on the
bills you have received. In case you have thrown out
your bills without even opening them, you can still
call customer service and inquire about the bills.
There are several creditors that use automated
telephone systems. This can provide a balance and
information regarding the payments automatically.
Additionally, information about your account might
also be available on your creditors’ Web sites. After
acquiring the necessary details, sum it all up,
especially those past due installment bills and your
monthly obligations.
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Options Available for Your Debts
There are several options available when dealing with
debts. One is to do nothing. This option is probably
the most popular approach used by those who are deeply
in debt. Most often, these people have very small
income and property and do not normally expect any
change in their lifestyle. If you do not anticipate
any steady income any time soon, you can consider this
option.
However, if doing nothing does not help, you can find
money to pay your debts. You can do this by, first,
selling a major asset, like a car or a house. This can
be a good choice if you can no longer afford your car
or house payments. Instead of waiting for a
repossession or foreclosure to happen, selling a
property is always a better.
The proceeds you gain from the sales can help lessen
your debt and enable you to pay off anything you still
owe. More so, you should remember to pay off the liens
placed by the creditors and use anything that is left
to aid you in paying your other debts. However, before
taking this step, make sure that you already came up
with an alternative for your housing or transportation
needs.
Another way, which can help you pay off your debts, is
to cut your expenses. Not only will this eventually
aid you in the payment but also in negotiating with
your creditors. Try to shrink the cost of your food by
clipping coupons, purchasing generic brands, buying
when there is a sale or shopping at outlets with
discounts.
Yet, if you cannot seem to cut your expenses, you can
always borrow money from a tax-deferred account.
Tax-deferred retirement account, like IRA or 401(k),
can help pay off debts by withdrawing money from them
before retirement. However, since you may need to pay
a penalty or taxes, this should only serve as your
last resort.
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10 Tips to Better Marketing – Six; Understanding A Recessionary Market
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10 Tips to Better Marketing – Six; Understanding A Recessionary Market
There are more and more surprises with this recession. The environment for doing business has certainly gotten tougher, with companies laying off people in order to curtail runaway costs in their budgets. Certain industries are suffering severely, and that might make you think that there aren’t any prospering, but that’s not true. In addition, not every demographic has suffered equally. To really understand the environment of this recession, one has to pay attention to what industries are affected most and why some people suffer more than others.
Collapsing Industries
Obviously, the biggest problem with the economy started with the collapse of the housing market around the country. This led to layoffs in construction and a huge drop-off of real estate investments. Lenders who lent money to people who could not afford their mortgages also got affected as buyer after buyer got foreclosed, depressing the markets and the income levels in certain regions across the country. The economies that had real estate booms with double-digit gains during previous years are now the ones facing a large glut of foreclosed homes and many unemployed workers.
This is trickling into other areas, not just construction. Financial services areas are in stasis, frozen with fear, about where the next credit or debt problem will arise in the market. Borrowing has become very difficult and that has affected retailers and businesses that have to borrow to make payroll or operating expenses. Many of these closed too.
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In addition, banks with unsupportable balance sheets have had to be bailed out to keep the economy from teetering into oblivion. These are times for people with nerves of steel and an ability to weed out the real bad news from the panic that keeps reasonable decisions from being made to provide a path back to prosperity.
Don’t Hide, Analyze
Every downturn provides an opportunity as well as a calamity. Smart business owners know that in order to have a business, one has to provide solutions to problems that are out there, and right now, there are plenty of problems out there. By analyzing the trends going on in the marketplace, Internet marketers can start to figure out how to position themselves for the next cycle in the economy that always takes place after a recession: Recovery. Until then, they can crunch the demographics numbers, the market returns, and the changing needs to better adapt to changing market forces.
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10 Tips to Better Marketing – Four; Value: A Key Element of the New Economy
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10 Tips to Better Marketing – Four; Value: A Key Element of the New Economy
There’s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn’t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving many destitute overnight. Slow, and steady growth is a way to create real value in one’s life and also to preserve it when a downturn occurs. And, for that, you need products and services that meet a “real” need, that last a while, and that are reasonably priced.
What’s A Real Need?
The focus in a sustainable economy is to produce items that provide real value to the user or society. So, you see that even though oil is the basis of our energy economy, there is a whole lot of talk about increasing incentives so that green businesses can come into their own. There is a real need to provide energy that is not dependent on foreign oil and green alternatives will meet that real need.
For consumers, a real need can translate to any of the products or services that have to be purchased, regardless of the state of the economy. These are food, fuel, shelter, clothing, and health care. For those that are out of a job, retraining them in skills will make education a “real” need too. So, anything that is catering to the needs of the marketplace and solving an economic problem is going to be a real need at this time. It doesn’t mean that other products and services won’t be able to sell online, just that some market niches are more recession-resistant than others based on the value of that product or service.
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Longevity
Clothing retailers are seeing people focusing on apparel that lasts, rather than quickly opting for the cheapest option. That might mean that fashion or fads are less desirable and classics are in. Real fabrics that last longer may be seen as a better value than synthetics or items that need dry cleaning to maintain. Quality will determine longevity and retailers are now reducing choice to stock up on high-quality classics, where people know they are getting good value.
Reasonable Prices
If you can’t offer something for a reasonable price, then don’t bother to offer it at all. This is especially true of the marketers that catered to middle-income people who were trying to raise their status through buying more designer wear or “image”-conscious buys. The income level of the middle class has been downgraded, for the most part, and price is now a vital concern for many. But this doesn’t mean you have to completely slash your prices; just make sure you provide the best value for the money and you will continue to attract customers.
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10 Tips to Better Marketing - One, Listening: An Online Business Skill
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10 Tips to Better Marketing - One, Listening: An Online Business Skill To Increase Consumer Demand
It used to be that only certain professions and businesses had to really listen closely with empathy to their client’s needs. Retail businesses in more prosperous times weren’t in the business of playing counselor, coach, or advocate. That’s all changed as consumers around the country are struggling with a bad economy, causing them to change their previously unquestioning consumer mentality to one of careful frugality. In an environment like this, the only way to customize your marketing and business strategies is to pay close attention to your customer’s needs and try to meet them.
The Big Three Components of Consumer Demand
Many of the issues that customers are going to face in this recession are the same: Reduced income, increased expenses, and solutions that don’t meet their immediate needs. As we know from business theories, consumer demand is comprised of three components: Income level, personal preference, and price. There is not much a business can do about customers’ falling income levels. There are some things that can be done with pricing; however, downward pricing can create a risk to the bottom line profitability of the business, so the only other way to influence consumer demand is through preference.
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Retailers Phasing Out Choices
It makes sense for big retailers who must carry inventory to phase out choices that aren’t in wide demand and to cater to mass tastes. That’s where online businesses can have an edge in this economy as they can offer the choice without necessarily inventorying it. If they listen to many of their customers who are having difficulty finding a particular solution that can only be bought online, they can offer this and raise the demand for their services by using this strategy.
Understand The Nature of Consumer Demand
Yes, people will have less to spend and become more frugal, but this doesn’t mean that consumers will naturally gravitate to the cheapest choice. In fact, value becomes more important as the length of the recession is anyone’s guess. A purchase that lasts longer is of better value than a great product that crashes, breaks, or looks worn a few months down the line. Consumers are becoming more sophisticated on buying not only things that solve their personal problems and preferences, but they are now demanding that they stand up to the test of time. If you can meet both of these needs, you will have clients for life, long after this recession is over.
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10 Tips to Better Marketing – Three; Time To Re-Evaluate Your Market Niche
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10 Tips to Better Marketing – Three; Time To Re-Evaluate Your Market Niche
There are offline businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well, but now you’ve noticed a down tick in purchases. What’s going on? Don’t assume that this is a product of the economic recession; instead, be proactive and try to determine what factors are affecting your sales. It could be the economy, but it could also be various other factors: A shifting demographic, poor sales strategies that don’t work in a downturn, or bad or no advertising campaign.
Shifting Demographics
When you set up your business, you probably had a good idea of what demographic you wanted to serve. With the recession, the demographic you serve may have had shifts in their income level or even living situations. Take a look at the boomer generation. They are experiencing an epic shift in their income as they retire, with battered retirement accounts from poor market results. Even though you could rely on this demographic to purchase certain products and services as they continued to dominate the market, this may not be true in the future. So, you need to re-evaluate the demographics that you are serving in your market niche.
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Sales Strategies
Running the same promotions with worse results? That’s not really surprising considering that the psychology of the market place has changed dramatically and that the consumer may not be in a buying mood for a while. Before the recession, status was a great psychological trigger to use to create a buying opportunity. The same trigger is somewhat meaningless in a downturn unless you are marketing to the very rich. The biggest strategy for the downturn is going to be value offers; you need to make sure that many of your strategies reflect a trigger for value.
Bad or No Advertising Campaigns
The immediate impulse of business owners in a downturn is to stop throwing money at advertising since there are fewer buyers. This is a mistake and can be a self-fulfilling prophecy for poor sales later on. So, if you haven’t evaluated your advertising campaign, you need to do that now. Look at where you are advertising, what psychological triggers and sales strategies you are using, and whether you can provide value offers that put you ahead of the competition during this tough economy.
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Red Hot Internet Marketing - Why Exclusivity Sells
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Red Hot Internet Marketing - Why Exclusivity Sells
If you’re having trouble promoting your products in a bad market, you have to start to figure out ways to market them to increase the demand for them. One way is to create an exclusive aura that appeals to people who are status seekers. This doesn’t just work with high income demographics, although that is generally where it is used, but it also can appeal to middle-income people who want to upgrade their image by taking part in exclusive products and offerings.
Think Cars
Would you rather been seen driving a value Honda or a classy BMW? Well, if you’re like most people, the car that you would prefer, if you had the money, would be the BMW. Is it because a BMW is such a unique car that no other car in the world can come close to it? Probably not, at least not in the minds of those people who opt for it. It has more to do with the instant association of wealth and status that driving a BMW confers. They even are referred to affectionately a “beemers” that have such an impact on class consciousness. Well, there is no reason you can’t create the same aura of exclusivity around your products and services to help you market them more.
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What Makes Your Products Special
The best way to make a product feel luxurious and exclusive is to very explicitly tell everyone about the finest details of this product that make it special. It’s really not over the top to talk about the fine silver filligree made in Europe or the special process that went in to creating such a unique and exclusive product. The more you tell people why your product is special, the more they will believe it.
It may seem boring to detail everything from the design of the leather engraving to the special and laborious and perfect cut of a diamond that reflects 72 facets, or whatever. But, really it’s not. People who are very into status and image love to hear exactly how this piece is special so they can turn around and tell their friends too. And, hopefully, by doing so you also get some more sales from word of mouth too.
Limit The Product Roll out
Another great way to make your products exclusive is to limit them to a certain number of people. This is done with artist’s prints and it helps to spur sales for people who may be sitting on the sidelines thinking the offer will stand forever. Make sure your customers know that this is such a good deal, and only a few select people will get to take you up on it for that promotion. And, if you do make a promise not to roll it out the same way again, whether it’s by giving the same price or the same design or whatever, you have to stick to your promise. It’s only an exclusive offer if later on you don’t offer the exact same offer to someone else and disappoint your earlier customers.
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New Forms of Income from the Internet: Making Some Cash from the Internet
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New Forms of Income from the Internet: Making Some Cash from the Internet
You may have heard about people selling e-books in the
internet. Some e-books can even be about how to earn
money online. However, people today have become more
practical when it comes to things like this. E-books
are not only going out of style, but it just doesn’t
have the potential to make you money like it did
before. Today, you may want to take a look at new
forms of income from the internet that will surely
make you some cash on a regular basis.
You have to consider that trends come and go. Some
trends may last a little longer, but sooner or later,
people will get tired of it and look for another
product to buy. This is the same with businesses and
online businesses. If you want to earn money from the
internet, then you have to remember that you need to
be updated about the different kinds of online
businesses as everyday, something new always pops up
and few of those businesses succeed and most fails.
One online business that you can always try is
affiliate marketing. Although affiliate marketing is
not entirely new, you have to consider that this is
one online business that has a high success rate for
people to make money. Through affiliate marketing,
some online marketers have become very rich to the
point that they see affiliate marketing as a full time
career instead of just a way to earn some extra cash.
Another great online business is by becoming a web
content writer. You have to remember that some people
in the online business world will need articles about
anything and everything. If you have a knack for
writing and is good at researching and getting the
gist out of any topic, you can become a very good
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writer.
You will be surprised to know that there are a lot of
affiliate marketers out there that pays good money on
writers to write contents for their websites.
Another great online business is by becoming an
outsourced customer support service personnel. All you
need is a computer with an active internet connection
and a headset with microphone. Most companies today
are now outsourcing their customer support services.
This is to save time and also office space. You will
be surprised as to how many people today are now
working right in the comforts of their own homes as
call center agents.
As you can see, there are a lot of great online
businesses that you can try out to make some extra
cash. Whether it is a part time job or a full time
career, you can be sure that you will be able to find
the right kind of online business that can earn you
money.
The key to finding a good online business is by
thoroughly researching for it. Try to know what people
are in to nowadays and also try to be creative. There
are so many possibilities in the internet that you can
think of infinite forms of businesses to start.
These are just some of the new forms of income from
the internet. By just keeping your eyes and mind open,
you can be sure that you will find the right online
business that can really earn you some cash.
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