All of us have a unique story to tell. From explaining business ways to revealing our personal history, all of us have a natural desire to share our experiences with all the world. As a result, bookstore shelves are filled with numerous titles that promise to entertain, enlighten, and educate readers.
Perhaps, then, the word that “everyone has at least one book in them” is true. If so, how do you know whether your idea really is book worthy or if this needs some fine-tuning to have maximum marketability?
Prior to put pen to paper (or fingers to keyboard), put your book idea on the test. Use the following questions so as to hone your idea’s development and create a manuscript destined for the best-seller list.
¢ Can you state your book’s purpose in 10 words or less?
Many new authors face the challenge of wanting to give an excessive amount information at once. Instead of concentrating on one specific idea, they try to wrap multiple concepts into one book. This approach not only makes it difficult to organize your book, just about all overwhelms your readers.
With anything good book, you can state the book’s specific purpose in 10 words or less. Understand that your purpose is not the same as your theme or plot. The book’s purpose is the thing that you specifically want people to do or think due to reading your book. Now, an announcement such as “to live a better life” or “to chance a better business” is not specific. A goal is not a generalization. It’s a specific action that you simply motivate the reader to embark upon.
For example, if you’re writing a profitable business book, your purpose should be to help the future prospect improve one specific business function, for instance its marketing efforts, its support services, its project management, etc. Your own purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer satisfaction, establish long-term customer relations, increase employee retention, and locate the most effective new talent.” That’s simply too much for one book to cover. Keep your purpose specific so that you can deliver targeted and useful information.
¢ Does your book have a very specific audience?
While you certainly here is a large audience to market your book to, you additionally want an audience that’s targeted to your topic. Simply on the grounds that your audience is “business people” or “women” or “the general public” isn’t a targeted audience. Why? Its not all business people have the same concerns, don’t assume all women are interested in the same topics, and not everyone in the general public will be able to recognize your ideas.
When you narrow your audience to incorporate those with a specific tie for your theme or who fit a particular demographic, you gain a marketing edge that will position your book better. So instead of stating that your audience is “business people,” you can narrow it down to “company owners,” “middle management,” or “entrepreneurs.” As opposed to target the broad category of “women,” you’d have better sales by concentrating on “women over age 50,” “working moms,” or “single women under age 35.” Each one of these categories consist of a large number of people, yet they’re narrow enough so you can streamline your message.
¢ Are you saying new stuff?
If you want people to invest some time and money to read your book, you have to tell them something new. Too many authors seek to reword or rehash old ideas that others have stated again and again. While you should use other people’s actively works to substantiate claims or add credibility for your message, make sure your central idea is fresh and unique.
How can you make sure your approach is totally new? Incorporate the results of a survey you personally conducted. Include case studies from the own business or life. Interview individuals who can contribute facts and knowledge. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue.
Many authors are scared to state a new opinion on a topic that others have covered. Believe that they may turn people off or offend. Keep in mind that people like controversy, therefore your book can stir things up and make people think twice about something, you’ll employ a greater chance of creating a buzz about your book.
¢ Are your way with words-at all up to par?
You could have the best idea on the globe, but if your text is filled with errors, is poorly organized, or perhaps difficult to understand, no one should read it. Before you write which is not your book, brush up on the writing skills by attending a writing class, studying a writing guide, or employing a writing coach to help you correct your writing challenges. Also, teach yourself on what writing style appeals to your audience, and strive to imitate that style. Gear your chatting with your intended audience whenever you can.
If you’re unsure whether your writing skills make the grade, consult with a professional editor or ghostwriter who can rework your writing and produce it up to publishing standards. Don’t let poor way with words-at all ruin your best-selling idea.
Start Writing Now
Writing a book is no small undertaking. When you can answer “yes” to each of the above questions, you’ll be soon on your way transforming your idea into a publishable piece of work. Take the time to nurture and develop your idea prior to starting writing so you can be sure to create the very best book possible. A little pre-planning and foresight is perhaps all it takes to give your book essentially the most market appeal.

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